History

Micro Fashion was founded in 1934 by Heinz Michaelis in Rotterdam. The name Micro stands for Michaelis, Rotterdam.
Mr Michaelis was very succesful in creating appealing and commercially succesful neckwear collections and build up a loyal client base in the Netherlands.

In 1977, Mr Michaelis was succeeded by his son-in-law

 Jan Brandsma, who decided to take Micro's success international. He aquired a sales force in several European countries.

In 1985 Micro launched two of it's own brands: Profuomo and Michaelis. In the following years Micro became an all-round supplier of fashion accessories, adding many new items to it's collections.